<h2>What is an online ordering system?</h2> We live in a time where just having a decently handled brick store is not enough anymore. Which is why our goal is to build our clients an online platform with a fully functioning online ordering system1 to allow them to grow in this new age where having an online presence is everything. An example being online ordering systems for restaurants2. Of course, setting up such a system will have its initial costs, but there are various reasons as to why building an online platform is a worthwhile investment. Online presence An online presence comes down to how a business or organisation displays their existence on the internet. Whether it’s McDonald’s, Uber or Tesco, all thriving companies have an online presence and an online ordering system for their business3 – and with good reason. In the current era that we live in, having your business presented on the internet is considered to be a professional look, due to the fact it shows that a business is well-established and that they take themselves seriously. A polished website is as important as a well-presented store, which is why we design professional websites for our clients. Not to mention that maintaining an online presence is the best form of reach a business can hope to achieve. When a business has an online presence, they become available for customers to find at any time, anywhere they are, on whatever device they use – whereas consuming the services of a brick store comes down to finding them at their exact address only at opening hours. Consumer analytics The point has been made that building an online presence can help to boost businesses who haven’t made the jump to the internet – but what happens then? When a business has built its own platform, they will continue to benefit off of it regardless of their size. The good thing about the internet is that it is not only convenient, but it is smart. With an online ordering system for a small business4, customer purchases can be tracked and the data used for analytical purposes. For example, noticing that purchases for a particular product increases at a certain time of the year, or that a specific service is out-doing another service which is not performing as well as the other is. Using analytical tools like these, counter-actions can be made, such as increasing stock on a product with high demand or pushing more resources towards a service that will return a higher revenue. A simpler form of data analysis also becomes available when a business gains their own platform – that being customer reviews. A platform for receiving direct feedback from customers can be analysed to determine changes which can be made to better a company’s services. Saves on costs Considering the above points, you may be questioning if building your own platform is worth the costs. The best way of looking at it is not as a cost, but rather as an investment. The finances involved in running a brick store have far more factors to consider, comprising of electric and gas bills, rent, maintenance and many more. On the other hand, building a platform will entail an initial payment to have it set up and then a few paid employees to update and maintain it – it is far cheaper to run a digital platform than it is to run a store. Digital Marketing’s influence By looking at the benefits of an online ordering system8, it is made clear how a business can benefit by having its own platform. By establishing an online presence, a business gives itself a professional appearance, and makes analytical tools and customer reviews available to give them, providing them the competitive edge in the market. Moreover, building a platform brings more benefits compared to brick operations when considering the investment involved as well as the reach that it gives the company. Although our specialty is in building online takeaway ordering systems in the UK6, we here at Online 2 Ordering can help you make that first step by building you your own platform and the best online ordering system in the UK7.